TROY, N.Y., APRIL 4, 2022: Alliance for Better Health and its affiliates today announced the rebranding of the organization. Alliance for Better Health, Healthy Alliance IPA, Healthy Together, and Healthy Alliance Inc. now fall under one cohesive brand, Healthy Alliance.
Over the years, the organization has grown exponentially in both size and scale, expanding its social care service network across 22 counties, serving 18,000 unique community members, with 1250+ programs and services, and over 580 partners. ‘Healthy Alliance’ better represents the teams’ aspiration to coordinate and collaborate with organizations of all kinds across New York so that communities have reliable access to the resources they need.
“Keeping things simple and straightforward has always been important to us, and as we’ve grown, the need to simplify our brand has become clear,” says Healthy Alliance’s CEO, Erica Coletti. “In our mission
to create lasting change by empowering and improving the health of the underserved, simplifying who we are and the work that we do is critical.”
Though the organization has simplified its branding, all work will continue operating as is with the same team members, services, operations, and contracts. The organization’s relationships with its partners and affiliates will not change. However, the organization has created a new logo, website, email domain, and social media handles.